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What is advanced targeted marketing?


If your brands focus on niche markets such as Security, Automation and technical industry, with advanced targeted marketing, you take it one step further, by offering even more specific target groups within these niches.
The purpose of this is to increase the relevance of the message and to increase the conversion percentage.
While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach.

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How does your email and mobile marketing stack up?


In the era of digital marketing, metrics such as click-thru rate, bounce-rate, and email opens serve as the universal benchmark for campaign performance.
Get the insights and best practices you need to create high performing campaigns
that exceed your goals with a good marketing strategies is the key factor for your success.
As a marketer, you’re tracking several email metrics to measure the success of your campaigns.

But do you know exactly how your email metrics stack up against your peers in
the industry?

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How can I master on IoT platforms?


According to recent estimates, there are hundreds of IoT Platforms in the market with a confusing array of offerings from software and hardware vendors, connectivity providers, system integrators and others.
As a result, it can be challenging to drill through the marketing hype and analyst opinions to distinguish the best model and solution for your business.
I suggest you to try to answer to this questions:

What is an IoT Platform?
How platforms create value;
The dynamics of IoT platform markets;
Platform strategies and use cases;
How to choose the right IoT platform;

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How can I engage my business audience by leveraging social networks?


It is very clear that one of the most valuable factors in successful social media marketing is audience engagement.
I can suggest you to prepare to spend time engaging with your audience.
It is very important to don’t just wait for them to come to you.
Likes, comments, shares all tend to go a long way.
Think of engaging with other users as dropping your brand’s calling card.
From my personal experience i noticed that if the user you are engaging with
responds positively, their reciprocation can be invaluable.
It is very simply to understand that simply by multiplying dozens of reciprocated likes, comments, follows, means that you’re on your way to building a connected audience.

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