Tag: Marketing
What is advanced targeted marketing?
If your brands focus on niche markets such as Security, Automation and technical industry, with advanced targeted marketing, you take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often…
How does your email and mobile marketing stack up?
In the era of digital marketing, metrics such as click-thru rate, bounce-rate, and email opens serve as the universal benchmark for campaign performance. Get the insights and best practices you need to create high performing campaigns that exceed your goals with a good marketing strategies is the key factor for your success. As a marketer,…
How can I master on IoT platforms?
According to recent estimates, there are hundreds of IoT Platforms in the market with a confusing array of offerings from software and hardware vendors, connectivity providers, system integrators and others. As a result, it can be challenging to drill through the marketing hype and analyst opinions to distinguish the best model and solution for your…
How can I engage my business audience by leveraging social networks?
It is very clear that one of the most valuable factors in successful social media marketing is audience engagement. I can suggest you to prepare to spend time engaging with your audience. It is very important to don’t just wait for them to come to you. Likes, comments, shares all tend to go a long…
How can I deliver ridiculously good content?
Each day we are surrounded my marketing content – so the question is: how are you going to stand out? According to Wall Street Journal bestselling author Ann Handley, marketers can now ‘form a new kind of partnership with machine learning’ to deliver the content that their audience actually needs. What do you think about?
How can I create effective print ads?
Creating effective print advertisements is not easy. Good collaboration between Marketing and Design is very important, of course, but which issues should you, as a marketing professional, focus on to ensure your advertisements are as effective as possible?
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