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Why are geospatial companies focusing on delivering great content?


The diverse range of potential customers today is a big challenge for geo-spatial
companies.
Only providing technical information will not have a big effect with the majority of potential customers who do not have a strong technical background.

Therefore, many geo-spatial companies now are focused on write blogs, share articles and produce detailed case studies about projects to inform potential customers about how their solutions can be used, in an easy way in order to let them understand better the technology offers.

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