It is very clear that one of the most valuable factors in successful social media marketing is audience engagement.
I can suggest you to prepare to spend time engaging with your audience.
It is very important to don’t just wait for them to come to you.
Likes, comments, shares all tend to go a long way.
Think of engaging with other users as dropping your brand’s calling card.
From my personal experience i noticed that if the user you are engaging with
responds positively, their reciprocation can be invaluable.
It is very simply to understand that simply by multiplying dozens of reciprocated likes, comments, follows, means that you’re on your way to building a connected audience.